Forsdale: By balancing the media. Not content, but the very presence of—

McLuhan: By rationing, by rationing the amount of time you are allowed to spend with those things. The French spend about one half an hour a month with TV. They regard it as poison. They want to maintain their institutions. That is realism. Don’t let the kids near the thing except as a very occasional treat. Otherwise you’re merely poisoning their psyches.

Forsdale: And you’re not talking about violence—

McLuhan: Nothing to do with the programmes.

Forsdale: Not talking about sex.